You’ve been driving all day and could use a meal. You exit the highway and end up in a small town with just one main road. Along the road there’s a Wendy’s, and what appears to be a small restaurant. These seem to be your only two options. Which will you choose? On one hand, […]

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Have you ever spoken with a friend about buying shoes, then had an advertisement for shoes show up in your YouTube feed? Or perhaps there’s construction outside your house, and Facebook delivered you an ad for earplugs. Everybody has their own story like this. Major content platforms are capable of delivering suspiciously timely, on-the-nose ads, […]

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